The questions you would ask if you were suspicious.

No, it is the exact opposite. Buying reviews is banned by Google, which does not allow “offering incentives, such as payments, discounts, or free goods or services, in exchange for posting reviews”, and it has been an unfair commercial practice in Spain since 28 May 2022 under art. 27.8 of the Ley de Competencia Desleal (Spain’s unfair competition act), for the business that commissions them too.

It also does not work: in 2025 Google blocked or removed 292 million reviews and took down 13 million fake listings. We do not write a single review and we have no “reviewers”. We write the replies and we build the request to your real customers.

No. Anyone who guarantees that is promising a result on somebody else’s algorithm, and in Spain that is misleading advertising (art. 5.1.b of the Ley de Competencia Desleal, which refers literally to “the results that can be expected from its use”).

What we do guarantee in writing are two measurable things: the system live in 5 working days or you do not pay for it; and if we find nothing worth acting on in your listing, you get 100% back and you keep the document.

Yes, and Google recommends it in writing: it says literally to put the link or the QR code “on your receipts”, “in thank-you emails” and “at the end of a chat interaction”, and that you can also ask by email, WhatsApp or Facebook.

What is banned is something else: rewarding it (a discount, a free coffee, a prize draw, and gifts in kind count too, with no minimum) and filtering it (asking first whether they are happy and sending only the happy ones to Google).

If you ask by email there are three rules we always follow: the sender is you and not us (art. 20.1 of the LSSI, Spain’s e-commerce act), one-click unsubscribe on every send (art. 21.2), and one single request plus one reminder inside 30 calendar days of the service, because art. 20.4 of the Spanish consolidated consumer act, after Ley 10/2025, requires the review to relate to something consumed within those 30 days.

We cannot guarantee it. Nobody can, and anyone who tells you they have a direct line to Google is lying to you.

Here is what we do: we classify it and report it under the exact policy ground, which is what moves the odds (a generic “it is fake” report goes nowhere, and Google warns that it does not step into disputes between a business and its customers); we build the evidence file under art. 20.4 of the Spanish consolidated consumer act, which since December 2025 entitles you to request removal by proving conclusively that the author was never a customer; and if the review is unlawful and not merely negative, we escalate under art. 16 of the EU Digital Services Act, which obliges Google to give you a reasoned answer. If it has to go further, we tell you that this is where a solicitor’s work begins and ours ends.

Two uncomfortable caveats: Google has no automated way of receiving reports, the report goes only through its web interface, so the process is assisted and you are the one who clicks; and Spain has no standard civil pre-action procedure for identifying the anonymous author of a review, which stretches any court route into months.

Because this is a product, not a project. No sales rep, no kick-off meeting, no account team, no bespoke quote and nobody ringing you: the price is published and you pay by card in a minute. The expensive part of this sector is the selling, not the work.

We are Trocalia Digital S.L., and what we know how to do, automating repetitive work properly, we already apply elsewhere: we run a platform of eight digital local newspapers. What we are not: we are not eight people, we do not look after five hundred clients at once and we are not going to pretend otherwise.

It happens, and we will tell you. If you already have 4.7 stars with three hundred reviews, you answer them all and the latest ones are from this week, we have nothing to sell you. In that case you get 100% of The X-Ray back within 48 hours and you keep the document anyway.

And while we are here, a nuance almost nobody mentions: the sweet spot is not 5.0. In a sample of 200,000 US small businesses, those on a perfect 5.0 took less money than those between 3.5 and 4.5, because a flat 5.0 usually means very few reviews and it smells fake (Womply, 2019). Google itself writes that “a mix of positive and negative reviews tends to look more trustworthy”.

For the free report, no: it is built from public data. For Setup and The X-Ray it is advisable but not essential: it lets us leave the replies published and the review link in place without you touching anything. If you grant it, we come in as an authorised delegated manager from your own account: you remain the owner and you can strip our access in thirty seconds from your dashboard.

We never ask to be owners, and there is a serious technical reason: when Google restricts an account, it suspends every profile attached to it. If three hundred listings hung off an account of ours, one client’s mistake would take the other two hundred and ninety-nine down with it.

No. There is no phone field on any form on this site, precisely so that we cannot. Everything is in writing: published price, card payment on this site and delivery by email.

If you have had an email from us and want no more, every send carries a one-click unsubscribe link and you can also unsubscribe from the unsubscribe page: immediate, permanent and we do not ask why.

We are well aware that the sector is full of cold calls about “Google rankings” and even of an active scam that impersonates Google to steal sole traders’ email accounts. If somebody rings you saying they are from Google, they are not from Google.

Yes. Each site is its own listing and is handled separately: its own link, its own QR code, its own replies and its own report.

If you have more than five listings, we are not your supplier. That is multi-location territory and there are tools built for it. We will tell you rather than try to squeeze you in.

Then we cannot build you anything yet, because without verification there is no review link and no management access. We send you the guide to verifying it free of charge, and once you have it, we come back. We do not charge you for that step.

No. Setup and The X-Ray are one-off payments that end on delivery: no subscription, no renewal and nothing to cancel. You pay once, we deliver, and that is where the obligation ends on both sides.

No. Never. Human review before publishing is compulsory in our system: we prepare the draft, you approve it with one click and then it goes live. If you do not approve it, it does not go out.

Yes, to write the first draft of each reply, and we do not hide it. Never to publish without your approval.

The reason is not only ethical, it is commercial: 50% of consumers reject replies that sound generic or templated (BrightLocal 2026, US sample). An unchecked automatic reply does more damage than not replying at all.