Puntuazo
How it works

We leave it built, written and measured. In five days.

A one-time job, with concrete deliverables and a guaranteed deadline. Here is the whole mechanism, including the part almost nobody explains: why it is built this way and not another.

PUNTUAZO · FIVE WORKING DAYS

DAY 1 We ask, everyone and with no prizesWe pull the official short link and QR code from your listing and put them where the customer has just paid: the receipt, the table, the counter and the thank-you email. The request template goes out in your business name, not ours, because art. 20.1 of the LSSI (Spain’s e-commerce and information society services act) requires the company on whose behalf it is sent to be identified. Everyone is asked, not only whoever we assume is happy, and the cadence is configured with a hard stop: one request and one reminder inside 30 calendar days of the service.
DAY 2 We write your 20 pending repliesWe draft the replies to your last 20 unanswered reviews, in your business name and your tone of voice, with nobody’s personal data in them. We use AI for the draft and we do not hide it, but you approve them one by one before anything is published: 50% of consumers reject replies that sound like a template (BrightLocal 2026, US sample), so checking them is a commercial decision as much as an ethical one.
DAY 4 We train your counterThe counter script: exactly what to say when the customer pays, when to say it, and the list of what you must never do. No tablet in front of the customer, no prizes, no review targets for staff: asking properly is legal and Google recommends it in writing; the script exists so that nobody crosses the line into what is not.
DAY 5 We place you against your neighboursYour full Mirror, with 5 competitors in your area and your category: rating, volume, recency, whether they reply to their reviews (we check that by hand, listing by listing) and the gap in number of reviews to the one with the most. It is your starting picture: in a few months you take it again and compare against something, not against a feeling.

TOTAL4 steps, not one more

Why it is built this way

Each of these four decisions makes the product slower and dearer for us to run. They are there because they are the difference between a defensible system and an infringement.

  1. If we come in, it is as delegated manager, never as owners

    Access is advisable so we can leave everything published, but not essential. If you grant it, you authorise it from your own Google account and you strip it in thirty seconds from your dashboard. The reason is technical and serious: when Google restricts an account, it suspends every business profile attached to it. If three hundred listings hung off an account of ours, one client’s mistake would take the other two hundred and ninety-nine down with it.

  2. A 30 calendar-day window, with a hard stop

    The request only goes out if the service was provided in the previous 30 days. Art. 20.4 of the Spanish consolidated consumer act requires it after Ley 10/2025: the review must relate to something consumed within that window. That is why we do not reactivate old customer databases, even though that is what would produce the most volume.

  3. One request and one reminder. Not one more

    With one-click unsubscribe and an objection address on every send (art. 21.2 of the LSSI). Mass sending, or insistent or systematic sending that breaches that article, is a serious infringement carrying €30,001 to €150,000. The short cadence is not caution: it is the wording of the offence.

  4. Compulsory human review before publishing

    No reply publishes itself. Not the ones written by AI, not the ones written by hand. You approve, and until then nothing goes out.

What we need from you

Not much, and all of it is said up front.

  • The name of your business and the town, or the link to your listing.
  • That the listing is verified. If it is not, we send you the guide to verifying it, free, and come back when it is.
  • A business email address, so the requests go out in your name and not ours.
  • If you want us to leave the replies published for you, delegated manager access from your Google account. Advisable, not essential.
  • Half an hour of your time to approve the 20 replies and tell us how you speak.

What we never ask you for

  • Your phone number. There is no phone field on this site.
  • The password to your Google account. Never, for any reason.
  • Ownership of your listing.
  • Your whole customer database. Only the contact and the date of service, which is what sets the 30-day window.
  • A minimum term or a subscription. It is a one-time job: it is delivered and that is that.

Before building anything, see where you stand.

The Mirror compares your listing with three in your area and tells you whether your problem is volume, dates or replies.

Check my listing, free

24 working hours. No call, no card and no phone field.